Today we will be looking at a five-step process that is easy to follow and will help you attract more customers to your business. This formula for attracting customers works every time and can be used by any business regardless of the product or service they offer.
The Inbound Marketing Formula That works 100% Of The Time, Create a customer avatar that helps you paint a clear picture of what your ideal customer really looks like. A customer avatar encompasses the goals, challenges, pains, common objections and personal attributes that describe them. Once you have described them you will want to include demographic information. Write all of these things down on your worksheet just like you were describing a real person. Having a customer avatar will help you make focused marketing efforts, save time working with prospects that are not ideal for your business and have better interactions with ideal potential customers.
The Inbound Marketing Formula That works 100% Of The Time, Now that we know who your customer avatar is, you can begin to find ways of attracting them to your website. Your website is your digital storefront and must appeal to your customer avatar and provide them with lots of helpful information that is important to them. Utilize blogs to attract visitors by providing educational content that speaks to them and answers their questions. Customers today usually begin their buying journey with an online search. Make sure your website has a good ranking on search engine results. This is referred to as SEO, which stands for search engine optimization. To rank high on your customer avatar’s search results you will want to begin by selecting the keywords they use to search for information regarding your business. Keep the keywords in mind when you are creating content, building pages, updating your website and interacting on social media.
The Inbound Marketing Formula That works 100% Of The Time, Social media is a great way to create a face for your brand and have meaningful interactions. Share useful content that appeals to your customer avatar. This includes content, media and question and answer forums. Identify the social media platforms and interactions that are the most important to your customer avatar and increase your presence on them.
The Inbound Marketing Formula That works 100% Of The Time, Web visitors can be converted into sales-ready leads by offering them valuable content in exchange for their contact information. Remember that by having followed steps one and two; the visitors you are interacting with now are better qualified. Turning visitors into leads is done by gathering their contact information, at the very least you’ll need their email address. A great way to achieve this is offering visitors something in return. This comes in the form of high value content, like e-books, whitepapers, tip sheets and training videos. To achieve this you will need forms, calls to action and landing pages. Forms must be easy to fill out and request name and email or name, email and telephone number.
Call to action is the magic button that turns that web visitor into a sales ready lead. For example, want to download this awesome e-book? Click here to download! The call to action must be clear, attractive and visible. Finally when it comes to inbound marketing, landing pages play an important roll since they are designed specifically to convert visitors into leads. They are more effective than your website since your website is only there to provide information.
The Inbound Marketing Formula That works 100% Of The Time, Utilize a centralized marketing database or a marketing system. This is referred to as a CRM, and it helps you view all of your leads in one single place. This helps you keep track and make sense of every interaction you have with your leads. Like Emails, landing page visits, social media interactions, phone calls and text messages. A CRM will enable you to easily view your marketing performance and take the necessary next step required to turn that lead into a happy customer.
Now take your worksheet and identify the key elements we have discussed today, identify where you are very strong as well as the ones where you could use some improvement. You will find that most of the elements we discussed today are already taking place in your business. This training is designed to help you put all the pieces together. Follow these 5 steps and you will be surprised at how easily you can turn your marketing efforts into a well oiled money making machine.
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