Message + Strategy + The W's = Clarity+

Grow your business with a clear and concise brand message that educates, excites and engages.
Let’s find your why.

Clarity+ is Branding

Growing a business without Clarity+ and trying to build your brand is like a “fish climbing a tree”.

Without a clear direction, how will you ever find the destination? Clarity+ is just one of the pillars of the Midas Method. A proven solution that works, because it’s based on over 30 years of real world experience.

Because you’re here now, in the right place at the right time, we’d like to help you take back the ship and set a new course for serious business growth with Clarity+.

Your Brand & Message

To be clear, your brand isn’t just advertising. It’s not a logo or set of fonts and colors. It’s an integral part of the strategy and operations of your business — extending far beyond marketing.

Building a brand is about defining a brand identity, the story that will resonate and serve as your brand.

Clarity+, brings together the brand identity for the company. The brand identity pillars are the mission, values, purpose, positioning, voice, tone, look and feel. These become your compass—the lens through which you evaluate all decisions at every level of the organization.

Time to develop a compelling brand for today and beyond.

Who Is Your Customer

Marketing persona. buyer persona, customer avatar these are the phrases that are used interchangeably to describe the fictional, representations of the perfect customer profile most likely to purchase from you.

It is critically important to the success of your marketing, sales, product development, and delivery of services that you have a deep understanding of who your customer avatar is.

We give your customer avatar a name, face, and a personal story to bring him or her to life. Using avatars or customer profiles in combination with a solid lifecycle marketing strategy is a surefire way to explode your business growth.

Why Your Storey Matters

Our Clarity+ process creates the human connections between people, brand and organisation. We look for the essence of your story: mission & vision, corporate DNA and the Why.

Storytelling is the most effective, and powerful method that builds on the customer and brand relationships. Telling stories is a concept that has existed throughout the ages. From the earliest stories on cave walls, to the pyramids of egypt and to the scrolls of the past.

We love stories because they prompt reactions in our brains that help us to feel pleasure, empathy, excitement and interest. The Clarity+ storytelling system bringing people together and keeping them connected.

It doesn’t matter whether you’re a small business or a huge enterprise, a brand story adds volume to your voice.

Where Strategy Takes You

Your strategy will define when you reach your goals and cross the finish line. Strategy is the backbone of the business as it is the roadmap which leads to the desired goals.

Together we will analyze your strengths, weaknesses and opportunities; then formulate strategic easy to follow, hand holding plan to solve your current and future business challenges.

The strategy roadmap will adapt the best tried-and-tested marketing concepts to today’s disruptive environment, and discover which digital tools will enable you to thrive with driving strategic change, and learn practical frameworks to successfully steer your strategic initiative.

When Goals Become Smart

Business goals are part of a larger process that starts with the brand vision and mission and ends with specific goals, objectives, and action plans that help you move forward.

Business goals should be SMART (specific, measurable, attainable, realistic, and time-bound).

This helps ensure they are strategic and clearly defined. Goals are general statements of the achievements you would like to reach, and you can set them in a variety of different areas.

Regardless the size of your business, you have the opportunity to align everyone behind a set of shared goals and visions that everyone is working toward. Take the first step, together, down a targeted path that will take you where you need to be, you need shared business goals to create a sense of accountability and a basis for transparency across teams.

We Help Winners - Win More!

Benefit from our 30 years of performance marketing because, we built and perfected the system so you don’t have to.
Enjoy Risk Free Marketing.