Business goals are part of a larger process that starts with the brand vision and mission and ends with specific goals, objectives, and action plans that help you move forward.
Business goals should be SMART (specific, measurable, attainable, realistic, and time-bound).
This helps ensure they are strategic and clearly defined. Goals are general statements of the achievements you would like to reach, and you can set them in a variety of different areas.
Regardless the size of your business, you have the opportunity to align everyone behind a set of shared goals and visions that everyone is working toward. Take the first step, together, down a targeted path that will take you where you need to be, you need shared business goals to create a sense of accountability and a basis for transparency across teams.