In this episode of the Connexion Solutions Mini Master Class, we are looking at how to Boost Your Google My Business Ranking In 5 Easy Steps using Citations.
Click on the link below and get a special workbook with complete instructions and a PDF file with the TOP 50 CITATION WEBSITES FOR SMALL BUSINESSES.
Ranking higher on Google Maps can improve your chances of having potential customers find your local business. In addition, having citations can also increase your ranking position in the search results on local business listings.
Citations from well-established and well-indexed portals like Superpages.com for example, help increase the degree of certainty the search engines have about your business's contact information and categorization.
Citations are particularly important in competitive niches like plumbing or electrical where many service providers don't have websites themselves. Without much other information, the search engines rely heavily on whatever information they can find.
Search Engines look at a number of variables when ranking Local Businesses; citations are a key component of the ranking algorithms of the major search engines. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.
Business Citations can help your business rank higher because the more websites that reference your NAP - that’s your business Name, Address, and Telephone Number the more likely that your business is real and the information is correct.
Citations are defined as "mentions" of your business name and address on other webpages, even if there is no link to your website. An example of a citation might be an online yellowpages directory where your business is listed but not linked to. It can also be a local Chamber Of Commerce or a local business association where your business information can be found even if they are not linking at all to your website. You may also see the term "web references" used on other websites, which is another synonym for "citations".
If you are trying to grow your business and looking to attract more customers, creating citations can help your Local Business boost its online presence.
Consumers today rely on search engines to find information regarding local businesses – Google and Bing are the new YellowPages, in fact 50% of users who search for a local business using a mobile device will visit that business within 3 days of their search.
Business directories, Industry Business Listings, Social Media Websites and Forums are just a few of the online places where you can have Citations for your business. Business Citations not only create more opportunities for potential customers to find you, but also help search engines verify your business’s information and therefore feel more confident with the data they provide their users.
Here are 5 easy steps you can follow to get citations:
Set up an email address dedicated to sign-ups since you will very likely receive lots of marketing emails from Citation websites. Boost Your Google My Business Ranking In 5 Easy Steps.
Make an official version of your NAP, stick to it and distribute it consistently to employees, customers and on line. Yes, search engines can pick up that 123 Main S T and 123 Main Street are the same address, however, EXACT matches will always be better. Boost Your Google My Business Ranking In 5 Easy Steps.
Claim ownership of your listings on every website you are allowed to do so. Boost Your Google My Business Ranking In 5 Easy Steps.
Provide as much information as you are allowed to like, hours of operation, descriptions, photos and services. Boost Your Google My Business Ranking In 5 Easy Steps.
Search for your competitors to find every website where they have citations so that you may create citations for your business on those sites as well. Do this every 3-6 months to stay ahead of your competitors. Boost Your Google My Business Ranking In 5 Easy Steps.
Finally keep in mind that citations can be made on many different sites and every citation can improve your business’s visibility.
These were the five steps you can follow to boost your business’s visibility on online business listings with the use of citations.
Thank you for joining us for this Mini Master Class today! Click Here to download a PDF e-book complete with a list of the top 50 websites where you can create citations for your business.
If you need help creating citations to improve your "INBOUND MARKETING" efforts, just request a consultation.
Business citations are a small part of our Midas Method, our very own four-pillar fully managed Business Growth Solution for companies like yours!
If you need help growing your business and would like to learn more about THE MIDAS METHOD and our 100% return-on-investment guarantee, just request a consultation.
We hope you enjoyed this Mini Master Class as much as we enjoyed creating it for you and we look forward to seeing you again real soon.