ADVERTISING FOR ACCOUNTANTS

July 11, 2020

Advertising For Accountants

 

Grow your accounting business with advertising that works!

Pay Per Click (PPC) Advertising, Display, Re-Targeting, Social & Native Advertising.

The Midas Method is the flawless execution of our three pillars for predictable business growth. With Clarity+, Core and Amplify working together with our Behavioral Dynamics System you’ll have a proven predictable business growth system for accounting practices that is 100% managed for you. The Midas Method is your VCMO (Virtual Chief Marketing Officer). Think of our digital marketing for accountants as your outsourced marketing department.

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Digital Marketing Services

GOOGLE PPC ADVERTISING FOR ACCOUNTANTS

There are a few advertising platforms out there for search, including Google, Bing, and Yahoo. But Google is by far the most used search engine out there. With 3.5 billion search queries a day, over 70% of the total searches made daily around the world are done on Google. Google brings in six times more searches every day than Bing and Yahoo, combined.

BING, YAHOO & MICROSOFT PPC ADVERTISING FOR ACCOUNTANTS

New business development for your accounting practice is an ongoing process of generating interest and nurturing the lead until they become a client.

You are in total control of how fast you grow your accounting practice. Think of lead generation as the gas pedal. The farther you push on the pedal, the more fuel will be used and the faster you will generate more new leads looking to do business with your accounting firm.

Lead Generation - Digital Marketing
Digital Marketing Website Development and Design

SOCIAL MEDIA ADVERTISING FOR ACCOUNTANTS

Facebook is the most widely used social media network with 2.5 billion people around the world use Facebook. That's more than 30% of the world's population.

With so many people using Facebook, you're almost guaranteed to be able to reach an audience that's relevant to any type of business. That's where one of the most powerful features of advertising on Facebook comes in: audience targeting. The targeting capabilities on Facebook are unmatched by any other social media network.

You can advertise on Instagram using the Facebook Ads Business Manager. Instagram has over 1 billion monthly users globally. That's a little less than half of the number of users on Facebook. The majority of users are between the ages of 18 and 34.

DISPLAY ADVERTISING FOR ACCOUNTANTS

New business development for your accounting practice is an ongoing process of generating interest and nurturing the lead until they become a client.

You are in total control of how fast you grow your accounting practice. Think of lead generation as the gas pedal. The farther you push on the pedal, the more fuel will be used and the faster you will generate more new leads looking to do business with your accounting firm.

Digital Marketing Search Engine Optimization
Digital Marketing - Paid Advertising
RE-TARGET ADVERTISING FOR ACCOUNTANTS

Online advertising is fully trackable and cost effective. Years ago when someone needed an accountant they would turn to the yellow pages, today it's Google or Bing search.

Generate new business development leads for your accounting practice with a fix cost per action. If you put $1 in the machine and get $10, $100 or $1,000 in return, how many $1 bills will you put into the machine.

NATIVE ADVERTISING

It's time to get social with your audience. A digital marketing strategy for accounting firms needs to include a social presence. By having your accounting firm on Facebook, Twitter and LinkedIn this tactic tells both leads and your customers that you are where they spend their time.  You really only need to be social where your audience is.



ONLINE REPUTATION

Having an online presence with a website is no longer an option. We have a selection of website designs  to fit every accounting practice from a new practice to multi-location firms and website for established accounting firms.

It’s your virtual online business presence, and its design and structure will influence the way potential clients think of your practice. It must be professional, easy to navigate, and include the imagery, colors, and even the font that clearly convey your unique image. The right website will play a key role in turning visitors into leads, and ultimately, into clients.

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SEO For Accountants

Social Media Marketing For Accountants

Website Design & Development For Accountants

PPC Advertising For Accountants

Lead Generation For Accountants

Is your website designed for business?

Before starting any advertising campaign you need to understand your user, their expectation and intent. Users form design opinions of your website in as little as 17 ms.  If your website design is old and outdated this will result in a bounce (a bounce is a user hitting "back" and leaving your website) and the same holds true if your website is slow loading, has broken image links or urls.

A few years ago, Google confirmed the 50 ms number in their own research. In fact, according to their study, some opinions develop within 17 ms, though the effect was less pronounced on some design factors. The key findings from the Google Research study were that websites with low visual complexity and high prototypicality (how representative a design looks for a certain category of websites) were perceived as highly appealing. The findings had some great take-aways, specifically your website need to look and behave similar to other website of the same purpose. As an example a ecommerce site has a certain look and feel, where a blog is different to a sales landing page.

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Celebrating 30 years of performance driven marketing service. Connexion Solutions is a branding, marketing, communications and website design agency. We specialize in marketing services for small and mid-sized companies in all industries to solve complex problems and beat the competition. Business is difficult; that’s why “We make growing your business easier”.
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