It all started in 1991 in a garage in southern California. Using an old workbench as a desk and a telephone Connexion Solutions began. After a great deal of hardwork and being in the right place at the right time the company grew. In just 2 years the company was controlling $25 million ad budgets. Throughout the naughty nineties the client roster looked like a who's who. Looking back on the decade clients included; Bose, ProActive, Bowflex, Anthony Robbins, Ford, GM and Apple.
New Year's 2000, would the computers of the world crash or would things remain the status quo? We sailed into the new millennium and grew the agency with even more new clients; Hyundai, 3M, Citi Bank, Chase Bank, Braun, Microsoft, HP, Jenny Craig, Siemens and others.
As impressive as it may sound to have all of these Fortune 100 companies we weren't making a difference in people's lives. Billion dollar companies spending millions a month on advertising and marketing were seeing exceptional ROI but how far did the needle move.
Then the day came when we helped some friends with their small businesses. Using everything learned from the last 20 years, it was time to put things into action for small businesses. Using the systems and processes that we implemented for the Fortune 100 clients, we coined it "The Midas Method".
Our friends were seeing life changing results. They were increasing the number of leads by 400%, 1,600% and even as much as 5,246%. Not only were the leads being generated faster than a Porsche on the AutoBahn in Germany, sales were growing so fast they could not keep up with all the new business.
We need to tell you we are not a full service digital agency, but there are many things we don’t do.
We're great believers that your website needs to be your best sales representative working 24/7, never needs a day off or takes vacations and not an art project.
Your marketing dollars are best spent attracting and converting website visitors and not paying a celebrity spokesperson. Branding should not cost $50,000 for a logo and style guide.