15 Quick Tips For A Search Engine Optimized Business Website. Welcome to Learning with Connexion Solutions, today we are going to be talking
about fifteen things you need to do, in order to create a website that ranks high on
search engine results. If you already have a website that is not performing well, this
information can also help you revamp your existing website.
Before we get started you should know that connection solutions has been working
with many of the fortune 100 companies for the past 30 years. Search engine
optimization has been a part of the successful business growth solutions we are
known for. SEO has been a part of our business for more than 20 out of the 30 years
we have been around. Throughout this time, SEO has never stopped growing and
evolving. Providing reliable and predictable business growth solutions year after year
has required us to always stay ahead of the SEO game.
Today SEO continues to be an important part of business growth. There are hundreds
of different factors that determine how your website will rank on search engine
results. Google’s main focus is delivering quality search results to searchers as
quickly as possible. If your website is perceived to return the best result for a given
search, Google will opt to show your webpage – it really is that easy.
Here are 15 Quick Tips For A Search Engine Optimized Business Website
Make a list of keywords website visitors are using to search for your business. This
list must be updated at least every six months and there are a few tools you can use to
compile a good one. Depending on your industry and products, this list can consist of
hundreds or even thousands of words. A good way to keep your list updated is by
searching your competitors to see which keywords they are using.
If you are making your website for the first time, take the top keywords into
consideration when choosing your domain name. Domain names are a factor for
search engines when ranking your website. Choose the domain name, which best
describes your business and if possible use the top keywords that are important to
your business. Keep in mind this includes domain names for your website’s internal
Use a hosting provider that is fast and reliable. Search engines worry about providing
the most accurate and fast results to their users. Make sure your provider is reliable and offers a fast service. There are other things you can do to improve your website’s speed, however it will only be as fast as the server it is hosted on.
15 Quick Tips For A Search Engine Optimized Business Website. Take time to design your site’s structure in a way that is easy to read and understand
by users and search engines. If you website does not have that much information, this
will not be a hard task. Make a diagram of your home page, choose the most
important categories that will be on your main menu and then list sub-categories
below. Making sure your site is easy to navigate can help SEO and improve the user
experience. When your site grows, or you add new products, having a structure will
help you maintain your site organized.
Many users today use search engines on their mobile devices. In fact 50% of users
who search for a local business on their mobile device will visit that business within 3
days. Search engines will factor how your website performs on mobile devices when
ranking your business on mobile searches. Make sure your website is responsive or
even prioritize your mobile design over your desktop.
15 Quick Tips For A Search Engine Optimized Business Website. Use custom URL names for your internal website pages. Your URL name should
describe the contents of each page and if possible include important keywords. Page
URLs names can be part of your website structure. Usually they will have your
domain name followed by a slash, the name of the page category. And if applicable the
name of the sub-category followed by another slash.
Set target keywords for each page of your website using the list of keywords you
compiled. Your website content should have been written using as many keywords
from that list as possible while still accurately describing each page and the
information it contains. Use one or two keywords for each page if possible.
Take the time to write your title tags for each page of your website. The title tag is
the heading of your webpage. This will be the blue section displayed on search engine
results. It will only show the first 50 to 60 characters and even less than that on
mobile searches. You want to accurately describe the contents of the page paying
more attention to the first words.
Make sure to use headings when writing your content. Having headings on each one
of your pages will help search engines know what your page is about. This also
makes for a more friendly user experience. Select titles that accurately describe the
content under each heading. If possible use important keywords when applicable.
Using images on your website can help users find you, when searching for images.
Images also provide you another opportunity to include important keywords on your
website. Choose a file name for your image that describes the picture and if possible
include keywords when saving your file. Include keywords on the page’s alt text
section to further describe each image.
When planning what content you will have on each page you should consider
producing content that includes your keywords. When writing, make sure to include
keywords only when you can do so naturally. If you repeat keywords or use too many
of them for the sake of doing so Google may penalize you when ranking your site. If
you planned your content keeping your keywords in mind, including them in your
writing will be easy.
15 Quick Tips For A Search Engine Optimized Business Website. Write informative Meta descriptions for your pages that include keywords. The Meta
description is the content below your website’s URL on search results that describes
the contents of your page. Including keywords will not help you with your site’s
ranking, however, if your page does rank this description will inform users of what
information they can expect to find if they click on your site. Keywords included in
the Meta description will appear in bold font drawing more attention to your website.
Today it is helpful to not only rank high on search results but also take as much search
engine real estate as possible or have multiple pages come up on search results.
Use plenty of links to pages on your site within your content. When writing content,
you may reference content located on a different page of your website. When you do,
you can create a link on that page. This helps search engines know how all of the
information found on your website is connected. If you use a term that users may not
be familiar with, users may leave your website to search for more information about
that term. If you discuss that term on another one of your pages this will help your
users have a better experience, and stay on your site longer.
How long a user stays on
your website is another factor search engines use to rank you. One more example of
internal linking is to provide links to related products on a product page.
Create a schedule to work on your website’s search engine optimization every single
month. Every month you do not work on SEO is a month your competitors will, and
they will eventually outrank you. Schedule a time to update information on your
website at least every six months. Search engines keep a record of how often you
update your information when your information is updated regularly, this will be
another way of letting them know your information is trustworthy. SEO is not
something you do once, SEO is an everyday practice so make sure to keep that in mind
and set up these reminders.
Visit the Google search console to submit your website’s site map for inspection.
Google’s crawlers will eventually find a time to go through your website to scan it for
information. You can submit your website yourself to speed up this process. This
needs to be done so Google knows your website exists.
These have been the basic practices you must do when creating a website you want to
rank on search engines. This alone will probably not be enough, to achieve the top
rankings. Without these basic practices however, your website will very unlikely rank
at all. You will find that there are so many factors for achieving high rankings, many of
which are out of your control. This makes these factors you can control, that much
more important for setting up a website destined for success.
We hope you found this information helpful, 15 Quick Tips For A Search Engine Optimized Business Website.
If you need help with search engine optimization to improve your Inbound Marketing
results just request a consultation.
SEO is only a small part of our Midas Method, our very own four-pillar fully managed
business growth solution for companies like yours.
If you need help growing your business and would like to learn more about The Midas
Method and our 100% return on investment guarantee just request a consultation.
We hope you enjoyed this video as much as we enjoyed creating it for you and we look
forward to seeing you again real soon.